About us


encourageFounded on October 3rd 2002, Encourage specializes in strategic positioning and developing profitable business solutions for small and medium-sized companies.

In todays world, companies operate in a changing and challenging environment, therefore Encourage Inc. promotes a tailored approach that not only aims at a consistent and rapid commercial development of its customers’ businesses, and also increase their profitability in the short, medium and long term.

Definition of ENCOURAGE by Collins dictionary

  • to inspire (someone) with the courage or confidence (to do something)
  • to stimulate (something or someone to do something) by approval or help; support

If you encourage someone, you give them confidence, for example by letting them know that what they are doing is good. When things aren't going well, he encourages me.


An inadequate reflection of your company’s purpose, its mission statement; causes a confusion as to what you are offering.”
- Lyne Pelchat and Marie-Claude Dubuc

Dedicated to small- and medium-sized businesses and their success, Encourage and its experts in strategic positioning and developing profitable business solutions, develop and implement a customized action plan adapted to your needs. The Encourage 360 diagnosis and its tool box contribute to the clarity of your offer and help you attract customers and develop their loyalty. Our mission ... your success!

Our mission...Your success!


I have a dream that one day this nation will rise up and live out the true meaning of its creed: “We hold these truths to be self-evident, that all men are created equal…”
- Martin Luther King, Jr.

Encourage aims to be the reference in “customer experience” approach. We are committed to constantly put forward our creativity and passion for business, to enable our customers to continue to be recognized as leaders in their respective markets.


A value is but an opinion, it receives the title of a value only when sacrifices are made in its honor.”
- Marie-Claude Dubuc

Our Values (EPIC)

Efficiency by applying the most effective techniques in sales and marketing to reach your market segments while being profitable.

Passion for optimizing customer experience at all levels.

Integrity by being true to ourselves, honest and respectful to our clients in the means of fostering relationships of trust and a spirit of collaboration.

Creativity at your service to do things differently so you stand out from your competitors.

Our Team

Lyne Pelchat

Lyne Pelchat has always been curious and stimulated by the sales process. Over the past 30 years, her passion has been put to use to create simple, effective and profitable sales development strategies for clients of all sizes across North America. Her business insight has earned her recognition as a coach and professional business development expert by applying her innovative approach which combines sales and marketing into a single element. Her secret... to be continuously open to change and constantly learnand put her knowledge to use for her customers and the many community projects to which she contributes.

Lyne Pelchat, business development and prospecting expert
T. 450 510 0187, ext. 1

Marie-Claude Dubuc

Marie-Claude Dubuc’s journey as a business expert and profitable strategies coach has spanned over 28 years. With a charismatic personality as well as an amazing enthusiasm, her customer-friendly and professional approach makes her a dynamic speaker and trainer. Ms. Dubuc values knowledge transfer as much as its pursuit.Her professional evolution has allowed her to develop a solid expertise in sales, marketing and finance. One of her greatest strengths is to assist companies and their leaders in order to emphasize their resources and develop strategies to reach the top. Since the financial aspect is crucial to the success of any firm, Ms. Dubuc makes her expertise in financial management available to managers, which is an asset for every company she works with.

Marie-Claude Dubuc, strategic positioning and profitability expert
T. 450 510 0187, ext. 2